Madison, Wisconsin's Only Sustainable Swap Shop

We are Madison, Wisconsin's only clothing exchange boutique. We are 100% local and our inventory is 100% sustainable. What does that mean and how does it work?  All our garments and accessories are used goods brought in directly from our customer making the inventory sustainable.  Our clothing swap is totally simple and can be done in three easy steps (we like to think of it as buffet shopping!)

Step 1: Bring gently used items from home, empty your bags                                                                           Step 2: Pay $20 to cover all your shopping                                                                                                       Step 3: Fill your empty bags with amazing trends to take home

Women's Hours:                                                                                                                                                     Mon-Fri: 12pm-8pm                                                                                                                                                  Sat: 10am-4pm                                                                                                                                                         Sun: 12pm-6pm

Plus Size Hours:                                                                                                                                                       Private parties available Monday - Friday

836 East Johnson St.
Madison, Wisconsin
Our address is 836 East Johnson Street in Madison, Wisconsin. Just look for the rediculously cute building with amazing garments hanging in the windows.
We are located in the beautiful East Johnson neighborhood across from Sophia's restaurant.  We are also across from Le Lingerie, Bernie's rock shop, The Spot restaurant, Good Style Shop, and Iona clothing store in addition to dozens of other amazing businesses.  Our store is a destination boutique and is perfectly located in a destination neighborhood ideal for shopping in a quaint setting.

Get Directions

2315 Superior Street, Madison, Wisconsin
We are pleased to announce we'll be launching Plus Size at our old "underground" location!  It will be offered on a limited, part-time basis just to test the market.  If there is a demand for Plus we'll launch it full time in a brick and mortar location.  We will be open at 2315 Superior Street by appointment only or for private parties.  Please email here or at to request a date.

We will have an in-house plus size expert that will be available to help you choose new duds!  In addition we always have wine out for guests.  Bring your old cast-offs, fill your empty bags and pay the swap fee.  Not a dime more!

Our underground location is where it all started with UpShift in 2011.  It has sat empty until we could compile enough inventory for Plus.  The time has finally come!  Don't be thrown off that our underground location is in a residential neighborhood.  It's our best kept secret and you get to be a part of it!  Follow the signs and enter the side door and head on down to our amazing little Plus Size boutique! 

Times and price:

Appointment-only is available from 4pm-7pm Monday through Friday with at least 2 days notice. Swap fee is $20.

Private Party is available to parties of 6-12 people.  Host swaps for FREE and guests swap for only $10.  Must reserve at least 2 weeks in advance by emailing with 2 possible dates.