While working as a designer in the fashion industry, I noticed a constantly changing wardrobe is what women crave; but along with that I noticed a lot of waste. One night while hosting a clothing swap I conceived the idea of a swapping system that would cater to fulfilling a woman’s ideal wardrobe while cutting down on the waste. All the garments and accessories find a new home and each swapper walks away with new duds. Upshift Swap Shop opened its doors on October 17, 2013 in Madison, Wisconsin.  Women bring in a bag of gently used items from their own closet, we empty the bag, and the customer refills their bag with items from the boutique.  The customer pays a swap fee at the end of their visit.  As always, go forth and be fabulous!